MARKET RESEARCH

Through our business partners, we can provide your company with comprehensive market research prior to starting your operation in Brazil.

Conducting a market research is a very important step of your business strategy, and it is a key factor for standing out from your competitors.

​Our services provide you with reliable information to identify and analyze the market size, needs, cultural background, adaptation, etc. Our surveys focus on obtaining market information using both quantitative and qualitative techniques (in-depth interviews, ethnography, customer analysis, opinion research, and target segmentation).

​Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs.

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MARKET INFORMATION

​Through market information it is possible to know the prices of different commodities in the market, as well as the supply and demand situation. Market researchers have a wider role than previously recognized, due to helping their clients understand social, technical, and even legal aspects of markets.

​MARKET SEGMENTATION

​Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences and demographic differences (age, gender, ethnicity, etc.).

​MARKET TRENDS

​Market trends are the upward or downward movement of a market during a period of time. Determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers or customer segments.

​SWOT ANALYSIS

​SWOT is a written analysis of the Strengths, Weaknesses, Opportunities, and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes.

​Another factor that can be measured is marketing effectiveness. This includes:

​Customer analysis (Segmentation of target customers)

*Choice modelling

*Competitor analysis

*Risk analysis

*Product research

*Advertisement research

*Marketing mix modeling

Simulated Test Marketing